Communication between schools and parents is one of the most influential factors in supporting pupil engagement and improving outcomes. XamPro’s new SMS Engagement Platform is designed to strengthen that connection — giving schools the tools to communicate with parents and carers quickly, reliably and in a way that drives measurable engagement.

Unlike generic messaging systems, XamPro’s SMS platform has been developed specifically for the education sector. It allows schools to send concise, targeted messages while benefiting from features that extend far beyond standard text messaging.

Tailored to Education

Built with school data in mind, the XamPro SMS platform allows users to filter and target specific student groups based on key demographics such as free school meal (FSM) status, age, gender and ethnicity. This ensures that every message reaches the right audience — whether it’s a targeted attendance reminder, an academic update or an important announcement.

The platform also provides value-added targeting tools that draw directly from your school’s MIS, allowing staff to identify and message pupils based on behaviour points or attendance data. Schools can, for example, instantly send messages to families of students with low attendance or high behaviour concerns, without the need for manual data exports or reports. This immediate, data-driven communication saves time and enables early intervention.

Shortened Links, Attachments and Engagement Tracking

Through integration with 1-2.io — one of the shortest and most efficient URL domains on the web, owned and managed by EduSoft LTD — messages can include compact, trackable links. These allow schools to share important resources, letters and surveys while maintaining a clean and professional SMS appearance.

Schools can also attach secure documents directly to messages as encrypted links, allowing parents to access reports or letters instantly. Every link is tracked, providing real-time insights into engagement and response rates.

Two-Way Communication

XamPro’s SMS Engagement Platform includes a reply and response tracking system that allows parents and carers to respond directly to school messages. Replies are automatically grouped by student, giving staff a clear and accessible view of correspondence — streamlining communication and improving response management.

Value for Money

At a time when budgets are under pressure, XamPro offers exceptional value for money. Our SMS tariffs are significantly lower than most mainstream communication providers, without sacrificing reliability, speed or security. Schools only pay for what they use and benefit from a platform tailored to their operational and safeguarding needs.

Designed for Impact

Every feature of the XamPro SMS Engagement Platform has been shaped around feedback from schools and local authorities. It’s a system built not just to send messages, but to encourage meaningful engagement and strengthen the vital partnership between schools, parents and carers.

XamPro continues to focus on creating intelligent, education-first solutions that make communication simpler, data-driven and secure — helping schools connect with families in ways that truly make a difference.