1-2.io is not a generic shortener. Owned and operated exclusively by EduSoft LTD, every link is UK-hosted, GDPR-compliant, and built for the specific trust demands of education. No ads. No data harvesting. No surprises.
Built from the ground up for education — not retrofitted from a marketing tool.
Codes start at a single character — 1-2.io/a. As your library grows they progress to aa, ab… keeping your SMS messages as short as possible and maximising every character.
Every redirect comes from 1-2.io, a domain exclusively operated by EduSoft LTD. Parents and carers receive links from a name they can verify — not a generic third-party shortener that could be spoofed or misused.
Track total clicks, unique visitors, device type, browser, operating system, time of day, and referrer source — all from within XamPro. Understand exactly how your communications are being received.
Upload revision guides, consent forms, newsletters and any other document directly. 1-2.io hosts the file securely and returns a short link — no separate hosting required.
Every link automatically has a downloadable QR code. Print it on letters, display it on screens, or embed it in posters — with one click from the XamPro dashboard.
Set an expiry date so links go dark automatically after an event. Pause any link instantly without deleting it. Full lifecycle control from a single dashboard — no technical knowledge needed.
SMS messages are billed per 160-character segment. Switching from bit.ly to 1-2.io saves up to 6 characters per link — across thousands of messages that adds up to real cost savings.
Integrate link shortening directly into your school's own systems via our documented REST API. Available exclusively to verified education organisations. See the API section below for details.
Every character counts in a 160-character SMS. See how much you save.
| Service | Example short link | Link length | SMS chars saved | UK / GDPR data | Education focus | No 3rd-party tracking | PDF uploads | QR codes |
|---|---|---|---|---|---|---|---|---|
| YOU 1-2.io | 1-2.io/a | 8 chars | — | |||||
| bit.ly | bit.ly/Xk9pQr | 14 chars | +6 | |||||
| TinyURL | tinyurl.com/yckm3p8f | 22 chars | +14 | |||||
| rebrand.ly | rebrand.ly/abc123 | 18 chars | +10 | |||||
| Short.io | short.io/abc123 | 15 chars | +7 | |||||
| ow.ly | ow.ly/abc1234 | 14 chars | +6 |
* Link lengths include https:// prefix. SMS messages are billed per 160-character segment — every character saved is real money saved across large sends.
UK/GDPR column reflects whether the service operates under UK/EU jurisdiction with education-appropriate data handling policies.
Every 1-2.io link built through XamPro comes with a full analytics dashboard — no extra tools, no additional cost. Understand how parents and carers are engaging with your communications.
Enter any web address — a school website page, Google Form, resource, or upload a PDF document directly. No size limit anxiety — just paste and go.
Our system assigns the next available sequential code, starting from a single letter. Your link is live instantly at https://1-2.io/[code].
Copy the short link into any SMS message, email, letter, or display. Download a QR code for posters and screens. Your audience clicks once — you track everything.
As clicks come in, your XamPro dashboard fills with data — who opened it, what device they used, when, and where they came from. Actionable insight, not just a number.
The 1-2.io API is available exclusively to verified UK education organisations. Integrate link shortening directly into your MIS, intranet, or communication systems — programmatically, at scale.
1-2.io will never be sold to, white-labelled by, or operated on behalf of any non-educational organisation. It exists solely to serve UK schools, colleges, and education trusts — and that will never change. When a parent sees a 1-2.io link, they can trust it came from their child's school, not a marketing platform with no accountability to education.
1-2.io is included as part of the XamPro platform. Speak to our team about enabling it for your school or trust.
Exclusively available to UK education organisations · Operated by EduSoft LTD · Company No. 15827191